Collective Action and the Civil Rights Movement is a theoretical study of the dynamics of public-spirited collective action as well as a substantial study of the American civil rights movement and the local and national politics that surrounded it. In this major historical application of rational choice theory to a social movement, Dennis Chong reexamines the problem of organizing collective action by focusing on the social, psychological, and moral incentives of political activism that are often neglected by rational choice theorists. Using game theoretic concepts as well as dynamic models, he explores how rational individuals decide to participate in social movements and how these individual decisions translate into collective outcomes. In addition to applying formal modeling to the puzzling and important social phenomenon of collective action, he offers persuasive insights into the political and psychological dynamics that provoke and sustain public activism. This remarkably accessible study demonstrates how the civil rights movement succeeded against difficult odds by mobilizing community resources, resisting powerful opposition, and winning concessions from the government.

Those who study value conflicts have resisted rational choice approaches in the social sciences, contending that political conflict over cultural values is best explained by group loyalties, symbolic motives, and other "nonrational" factors. However, Chong shows that a single model can explain how people make decisions across both social and economic realms. He argues that our preferences result from a combination of psychological dispositions, which are shaped by social influences and developed over the life span.

Chong's book yields insights about the circumstances under which preferences, beliefs, values, norms and group identifications are formed. It offers a provocative explanation of how ingrained social norms and values can change over time despite the forces maintaining the status quo.

"Going beyond the tired polemics on both sides, [Chong] constructs a new interpretation of human behavior in which culture and individual rationality both matter. The synthesis is a more comprehensive and powerful explanatory framework than either side could have produced, and Chong's creativity should influence subsequent interpretations of our social life in fundamental ways."—Christopher H. Achen, University of Michigan